Using Coupons & Discount Codes

Coupons let you offer discounts, run promotions, and reward customers. Create codes that apply to specific products or your entire store.

Creating a Coupon

Go to App → Coupons and click New Coupon.

Required Fields

Optional Limits

Discount Types Explained

Percentage Discount

• Takes a percentage off the price
• Example: 25% off a $100 product = $75 final price
• Best for: General promotions, seasonal sales

Fixed Amount Discount

• Subtracts a specific dollar amount
• Example: $10 off a $50 product = $40 final price
• Best for: "Get $X off" promotions, first-time buyer incentives
• Note: If discount exceeds price, final price becomes $0 (free)

Quick Examples

Code: WELCOME20
Discount: 20% off
Max Uses Per Customer: 1
Expiration: None
Status: Active

→ Encourage first-time buyers
→ One-time use prevents abuse

Code: FLASH50
Discount: 50% off
Max Uses: 100
Expiration: 24 hours
Status: Active

→ Creates urgency
→ First 100 customers only

Code: EARLYBIRD30
Discount: 30% off
Products: [New Product Only]
Expiration: 7 days
Max Uses: 200
Status: Active

→ Reward early adopters
→ Drives initial sales

How Customers Use Coupons

1. Customer clicks "Have a coupon?" on your product page
2. Enters the code and clicks Apply (or presses Enter)
3. Sees the discounted price immediately with visual feedback:
   • Original price shown with strikethrough
   • Discounted price displayed in green
   • Confetti animation on success 🎉
4. Discount automatically applies at Stripe checkout

If a coupon is invalid, customers will see an error message.

Managing Your Coupons

View all your coupons at App → Coupons.

Available Actions:

• Filter by status: All, Active, Draft, Disabled
• Search by code: Find specific coupons quickly
• Click to edit: Change any field except the coupon code
• Disable temporarily: Set status to Disabled, reactivate anytime

Tracking Usage: When a customer uses a coupon, you'll see:

• Coupon code on the order details
• Discount amount tracked
• Subtotal, discount, and total saved

Note: Coupons can't be permanently deleted—they're archived for order history tracking.

Best Practices

Coupon Code Strategy

Make codes memorable and clear:

• ✅ Good: SUMMER25, SAVE50, WELCOME
• ❌ Bad: XJ8K9PQR, 8D73NK2L

Match the offer:

• SAVE20 for 20% off
• GET10OFF for $10 off
• HALFOFF for 50% off

Prevent Abuse

• Set max uses per customer = 1 for public coupons
• Monitor usage in the coupon dashboard
• Disable suspicious codes immediately
• Use unique codes for influencers to track attribution

Communication Tips

Where to share coupons:

• Email newsletters
• Social media posts
• Partner websites
• Abandoned cart emails

How to present:

• Clearly state the offer
• Mention any restrictions
• Include expiration date
• Show example savings

Troubleshooting

If a customer says a coupon isn't working, check:

• ✅ Is the status set to Active?
• ✅ Has the expiration date passed?
• ✅ Has the usage limit been reached?
• ✅ Does it apply to that product?
• ✅ Has this customer already used it?

Common Error Messages

Advanced: Campaign Ideas

Influencer Codes Give influencers unique codes to track performance:

• Code: ALEX20 (for influencer Alex)
• Track which influencer drives sales
• Limit per customer prevents abuse

Tiered Discounts Reward different customer segments:

• New customers: NEW15 (15% off)
• Returning: RETURN25 (25% off)
• VIP: VIP40 (40% off)

Bundle Promotions Promote complementary products:

• "Get Template Pack at 30% off with code BUNDLE30"
• Increases average order value

Need help with coupon strategy? Contact support@indiestand.com.